Target and Pinterest Assignment Example | Topics and Well Written Essays - 500 words

Target and Pinterest - Assignment Example It is a good marketing tool that essentially increases a business’s customers and sales. Target is going to use 3 key influencers of Pinterest to market their products. Limited edition collections of party items will be sold in stores and online. The selected Pinterest stars are top fashion bloggers and influential people in design. Blogger Joy Cho of Oh Joy who has 13.6 million bloggers began his partnership with Target on March by starting her party collection while Jan Halvarson of Poppytalk who has 8.3 million followers will launch her Target collections in June (Entis 2014). Kate Arends of Wit and Delight will do the same in September. My impression with this move by target to collaborate with top Pinterest bloggers is that it is a good marketing strategy for the company. Social media has become an essential platform for businesses to attract customers across the world. With the increasing number of social media users, businesses are able to meet a lot of potential customers online. Therefore, using Pinterest to generate sales is a good strategy for Target. Pinterest’s move to use influential people will work in generating revenue because influential people have the most following on social media; hence the company is able to access many potential customers (Weissman 2014). The followers of blogger Cho alone are 13.6 million. Therefore, during her time as a seller for Target, she generates a lot of sales from the millions of customers from her followers. The same case is similar from the other collaborators. Another aspect that makes the collaboration of Target and Pinterest’s influential bloggers is the popularity of Pinterest as a destination for entertaining inspiration (Entis 2014). Therefore, by collaborating with top tastemakers in fashion, Target will attract more customers for its party collections. The brand image of Target is good because the business is collaborating with